Featured
Article
If Your Business Could
Speak: Publicity - by Kim Renolds
 Publicity
is a tricky area for small business. You may not have a lot
of money to spend yet you need and want BIG results.
You may have a nice size budget but are unsure of where to
spend it to make the most impact. Here are some ideas to consider
when thinking about publicity. were a far stretch from the
real world.
Get a real press release written by a professional. Many copy
writers will tell you they write press releases. If they were
good at it, they would be in publicity, not copywriting. Being
a good at copywriter does not automatically make you a good
publicity writer, just like being a good driver does not make
you a good NASCAR driver. Get a professional and pay the fees
for them.”.
Make sure your press releases are going out on a regular basis.
Your local media should know about you first by keeping them
in the informed of your business growth.
Let your entire staff know about the publicity going out and
what their response should be. Nothing is more frustrating
than calling to get more information and no one knows what
is going on.
Create events. Not just a sale, or the tired “you buy my stuff
and I will give some money to charity”, do something worth
talking about. Impress the media. Unless you are giving large
sums of money to a charity, the media doesn’t care and the
public doesn’t believe you.
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