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Articles & Tips

Is Your Customer Taking "Too Long" to Buy? - by Kim Duke • Continued...

3) They're Not Ready To Buy. Hate to tell you this - but 99% of your target audience doesn't need you or think that they need you TODAY. Yet - you've probably dropped out of sight because you feel rejected that they didn't buy. (did I hit a nerve there???)

4) They're Annoyed With You. This happens so easily! If you keep calling and leaving messages "You absolutely have to be using this product" or e-mailing and saying "I'm just checking to see..." Boring. You're not bringing any added value to the table and you've ticked them off.

What Should You Be Doing Instead -Oh Impatient One?

Position yourself EARLY ON as someone who is offering them a special rate/offer/opportunity. Show them WHY they should buy now instead of 2 years from now.

Don't Be Desperate. Truly - desperation stinks. Confidence attracts people whereas a pushy salesperson is a turn-off.

Make Sure You're Talking To The Right People. Are you selling something that there isn't a large enough customer base for?

Create A Proper Follow-up Strategy. Let the customer advise you of the contact they want - instead of the other way around.

Don't Put All Your Eggs In One Basket. Small customer base= Big problems. Make sure you 're growing your customers through a variety of methods and then keeping in touch with them consistently (with value of course!)

Remember - there are MANY different types of buyers out there. AND - we usually have different purchasing behaviour based on HOW BADLY we want something! I've jumped on decisions to make large purchases in 30 seconds and waited forever for others. (I'm sure you've been there too!)

What Have My Nieces Learned?As for my 2 cutie-pie nieces (who try to boss their Auntie around sometimes??)

You can't make a woman in stilettos move faster than she wants to.

Kim Duke is The Sales Diva!She's an unconventional, sassy and savvy sales expert that shows women small biz owners and entrepreneurs sizzling sales tips on how to increase sales in a fun, easy, stress-free way!She specializes in teaching women entrepreneurs and business owners how to sell and to become WILDLY SUCCESSFUL at selling (all without turning into a "cheesy, smooth talking" sales person.). Her warmth and her passion for taking the fear out of selling is what Kim has shared with thousands of people in her presentations, training and writing. For more information check out her website at www.salesdivas.com



 

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